# Marketing

99.8% of projects launched daily are meme, and have 0 utility.

99.9% of projects launched daily are dead after the first month of life.

Price of these projects is kept up only **by paid marketing &** **influencers**.

**$ARMY is built different.**

We have a *constantly evolving* product, a s*easoned & well-connected* team, and a *clear vision.*

We focus on *building long-term value* and growing slowly through word of mouth.&#x20;

Instead of *chasing hype*, we’re creating a **high-quality product** that people will want to talk about.

Our goal is simple: let the product speak for itself. By working hard every day, we’re making sure it reaches more people and builds a strong, lasting community.

Still, we won't sit *down and wait* for the magic to happen

* Daily we'll **post a tweet that showcases our platform**, with the goal of being retweeted and seen by most eyes possible.
* Project taxes give us budget to buy paid marketing activities. Though, we'd prefer to use this budget when the platform has more products to showcase.
* We're in constant research for opportunities. You think you have something juicy for us? \
  DM one of our admins and send it our way!

*Should you put your trust in us?*&#x20;

Your choice. But remember,[ top projects in the blockchain space](https://bc.army/clients/) have been paying us for content, tech and marketing for years. We will do the same for our project. Same trusted team. Same good intentions. Improved knowledge.&#x20;

You still don't believe us? **They do.**


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